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Amazon Personalize is a real-time personalization and recommendation service powered by the same technology used at Amazon.com.
Last Modified: August 29, 2025
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Details
Key Features
- ML service for building personalized recommendations.
- No ML expertise required for deployment.
- Integrates with applications via API.
- Optimized for real-time personalization.
Common Use Cases
- Recommending products to e-commerce customers
- Personalizing content for streaming platforms
- Suggesting relevant articles in news apps
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